Umbro is FC Nantes’ new sportswear and football equipment supplier for the next two seasons. The brand is keen to re-establish itself in the French landscape of football equipment suppliers and once again become a major player in French football. To achieve this, Umbro selected Sportlab to orchestrate the launch of the club’s new football shirt and activate its partnership throughout the season.
Sportlab has designed and manage the entire brand communication around clubs and collections, primarily via digital activations and content creation (shooting, mini TV show).
Each year, the revelation of the new jerseys is a highlight. Finally, recurring contests organized throughout the season will win endowments "Money can’t buy" in connection with the club.