PLAYSTATIONLE SPORT EST UN JEU

 

ONLINE ACTIVATION

Boasting a presence in two historic territories spanning over 10 years, the automobile industry as partner to Sébastien Loeb and football via its partnership with the UEFA Champions League, SONY Computer Entertainment France asked Sportlab to showcase its sporting commitment to its target markets in a quirky way.
In this way, the agency designed and created a digital community of sports enthusiasts, in harmony with the brand’s DNA, relaying fun, original and quirky multisport content: “Le Sport est un Jeu!”