COFIDISTEAM COFIDIS ONLINE ACTIVATION

 

ONLINE ACTIVATION

The sponsor of a professional cycle team since 1997, Cofidis has entrusted the management and hosting of its team’s social networks to Sportlab.
The agency has created a global hosting strategy across all the cycle team’s digital media (Twitter, Facebook, Instagram, YouTube) in order to get fans engaged with the brand.
A “Cofidis Inside” magazine was created for the Tour de France, with different columns throughout the day to punctuate the various activities.
A “Challenge Cofidis” forecast application, enabling fans to win numerous prizes across the entire cycling season, was also set up on the team’s Facebook page.